I plan and execute content-led marketing across social, video, and design with a strong focus on performance, clarity, and results.
A selection of campaign-based work spanning social media, video, and digital design with strategy, execution, and performance closely aligned.
Results: 14× reach, 3× engagement.
Campaign focus: Community-driven UGC designed to increase organic reach and platform-native engagement.
Goal: Increase organic reach without paid amplification.
Approach: Leveraged community-driven UGC and niche-specifc content.
Outcome: Sustained engagement growth across multiple weeks with continuous content.
Results: +2,917% views, +1,970% watch time, +2,120% subscriber growth in under five months.
Campaign focus: Long-form content expansion, retention-focused editing, and a consistent visual system to drive discovery and watch time.
Goal: Increase organic reach without paid amplification.
Approach: Leveraged community-driven UGC and niche-specifc content.
Outcome: Sustained engagement growth across multiple weeks with continuous content.
Results: +2,000%+ growth in video views and watch time with consistently strong CTR and low average CPC.
Campaign focus: Scalable paid video distribution designed to increase content discovery and engagement across high-performing audiences.
Goal: Increase engagement and content discovery at scale without relying on direct-response conversions.
Approach: Built and optimized paid video campaigns across multiple funnel stages, using retention-focused creative, audience segmentation, and ongoing performance analysis.
Outcome: Sustained engagement growth achieved through efficient spend and iterative optimization, despite evolving product and platform constraints.
I plan and execute digital campaigns end-to-end — combining strategy, creative production, and technical execution to drive measurable results.
End-to-end campaign planning across organic and paid channels, grounded in audience insights, platform behaviour, and performance data.
Creative assets built to support campaigns — designed for performance, consistency, and platform-specific best practices.
Technical execution that connects campaigns to conversion ensuring landing pages, tracking, and user experience work together seamlessly.
I’m Mikayla Vanderveen, a Canadian digital marketer with over five years of experience creating content-driven marketing for media and entertainment brands.
My work spans social media strategy, video editing, and digital design, with a strong focus on clarity, consistency, and performance. I enjoy building systems around content — from thumbnails and video edits to landing pages and analytics — so creative work is supported by measurable results.
I value collaboration, thoughtful storytelling, and marketing that respects both the audience and the brand. Outside of work, I enjoy music (both playing and listening), crocheting new projects, long walks with my dog, and exploring new places.
Tools I use regularly: Photoshop • Premiere Pro • Illustrator • After Effects • Figma • GA4 • GTM • Meta & Google Ads
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